The Power of Color Trademark: How to Own a Shade in India’s Business World

Overview: The Rainbow of Business Identity 

Ever noticed how you can recognize some brands just by their colors? That’s the power of a color trademark. In India, you can legally claim a color or a combination of colors as your own. Let’s understand the why and how to do it through this article. 

The ‘Why’: Make Your Brand Unforgettable

Why should you even think about registering a color as your trademark? In simple words, It makes your brand unforgettable. When people see that specific shade of blue, they should instantly think of you. It’s like having a secret handshake but for millions of people.

Real-World Magic: The Coca-Cola Red and Starbucks Palette

Take Coca-Cola, for example. The moment you see that combination of red and white, your mind goes straight to the fizzy drink. Or consider Starbucks with its mix of red, white, and green. These colors are more than just shades; they’re a part of the brand’s identity.

The Perks: Keep Your Colors, Keep Your Customers

Registering your brand’s color has its perks. The biggest advantage? Your competitors can’t use it. Imagine a world where no other beverage can use Coca-Cola’s shade of red. 

The Fine Print: Not All Colors Make the Cut

However, there are some rules. You can’t just pick any color and call it yours. The color has to be distinctive and directly linked to your business. Also, you can’t claim colors that serve a functional purpose, like yellow for a banana-flavored candy.

Wrapping Up: Color Your Way to Success

In summary, color trademarks are a powerful tool for making your brand unforgettable. By adopting their special approach, you can stand out in the crowd and maintain a healthy distance from your competitors. But remember, not all colors can be trademarked, so choose wisely.

How Legal Terminus Can Paint Your Business Success

Confused about how to go about it? Don’t worry, Legal Terminus is here to help. Our expert executives can guide you through the entire process, ensuring that you pick the right shade for your brand and successfully register it.

what to
read next
SECTION 181 – DONATION BY LOSS-MAKING COMPANY

SECTION 181 – DONATION BY LOSS-MAKING COMPANY

Section 181 of the Companies Act, 2013 talks about the power of the board of directors of the company to…

Simplifying Business Operations: The GST Registration Process in India

Simplifying Business Operations: The GST Registration Process…

Introduction: India’s Goods and Services Tax (GST) is a comprehensive indirect tax reform that has streamlined the taxation system in…

Naming guidelines: Names requiring prior approval of the Central Government.- Rule 8B

Naming guidelines: Names requiring prior approval of…

The draft rules under the Companies Act, 2013 provide clear guidelines for naming different types of companies, like Private Limited…

Clients