When a business or individual seeks to protect their brand name, logo, or any other identifying feature through a trademark, the first step is often navigating through the complexities of trademark registration. One of the services available in this process is the option to seek advice from the Trademark Registry regarding the distinctiveness of the proposed mark. In this article, we will discuss what this advice entails, when it might be useful, and the steps involved in seeking it.
- What is Preliminary Advice from the Trademark Registrar?
- Is it Mandatory to obtain Advice?
- When Should You Seek This Advice?
- How to apply for Preliminary Advice?
- Whether the advice is the final decision?
- Is there any provision for Refund of such Application Fee?
- Whether the advice addresses both Section 9 and Section 11 of the Trademark Act?
1. What is Preliminary Advice from the Trademark Registrar?
The preliminary advice from the Trademark Registrar allows applicants to seek an initial, non-binding opinion on whether their proposed trademark is distinctive enough to warrant registration. This distinctiveness is crucial because a trademark needs to be able to distinguish the goods or services of one entity from those of others. This step can be taken before formally filing for trademark registration and serves as a helpful indication of the likelihood of success.
It is important to note that this advice is entirely optional. Applicants are not required to seek this advice before applying for trademark registration. However, it is an additional step that some choose to take, particularly if they are unsure whether their proposed mark will meet the legal requirements of distinctiveness under Section 9 of the Trademark Act, 1999.
Preliminary advice may be sought when an applicant has doubts about whether their trademark is sufficiently distinctive. For example, a company introducing a new brand or logo that is somewhat descriptive of the goods or services may be uncertain if it will be accepted by the registry. This advice is especially useful in cases where applicants are considering an innovative or unique mark that may not have a clear precedent in trademark law.

To seek the Registrar’s preliminary advice, applicants must file Form TM-M along with the prescribed fee. This form allows the applicant to request an opinion from the registrar on whether the mark is distinctive under the provisions of the Trademark Act. It can be filed for any goods or services within one class of the international classification of goods and services (NICE Classification) as per Rule 21 of the Trademark Rules, 2017.
The Registrar’s opinion provided under Section 133 of the Trademark Act, 1999, is a prima facie opinion. This means that the registrar gives an initial judgement on whether the proposed mark is capable of distinguishing the goods or services of the applicant without considering any user evidence or other special circumstances. Importantly, even if the registrar’s preliminary opinion is adverse, the applicant can still present evidence to prove that the mark is distinctive when applying for registration.
If an applicant receives preliminary advice that their mark is distinctive and files for trademark registration within three months, they may be entitled to a refund of the application fee in specific circumstances. This happens when the registrar, upon further investigation, changes their initial opinion and determines that the mark is not, in fact, distinctive. In such cases, the applicant can request a refund.
It is essential to understand the difference between Section 9 and Section 11 of the Trademark Act, 1999. The preliminary advice from the registrar only deals with Section 9, which covers the absolute grounds for refusal, such as lack of distinctiveness. Section 11, on the other hand, deals with relative grounds for refusal, such as conflicts with existing trademarks. Therefore, the advice will not address potential issues related to the availability of the trademark in relation to other existing marks.
Conclusion:
It is essential to understand the difference between Section 9 and Section 11 of the Trademark Act, 1999. The preliminary advice from the registrar only deals with Section 9, which covers the absolute grounds for refusal, such as lack of distinctiveness. Section 11, on the other hand, deals with relative grounds for refusal, such as conflicts with existing trademarks. Therefore, the advice will not address potential issues related to the availability of the trademark in relation to other existing marks.
Disclaimer:
The information provided in this article is for general informational purposes only and does not constitute legal advice. While we strive to ensure the accuracy and reliability of the information, Legal Terminus makes no representations or warranties regarding its completeness or applicability to your specific situation. We recommend consulting with a legal professional for personalized advice related to trademark matters.
Regards
CS Shipra Mishra
(B. Com, LL.B, FCS, Insolvency Professional, Registered TM Agent)




