Brands That Feel Like Home: But Are They Really?

The Illusion of Indian Heritage:

At times, the name or the ethos of a brand resonates so deeply with Indian consumers that one naturally assumes it’s of Indian origin. Surprisingly, numerous brands have seamlessly blended into the Indian lifestyle, making many believe they’re homegrown. Let’s dive deep into some of these brands and unravel their true origins.

 1.       The Unmistakable ‘Desi’ Vibe from Videshi Brands

  • Bata: This shoe brand feels as Indian as chai, but it originates from Switzerland. Founded by Tomáš Baťa, it’s now headquartered in Lausanne.
  • Hindustan Unilever: This company houses brands we’ve grown up with, like Lux and Kissan. However, it’s a subsidiary of the British-Dutch company, Unilever.
  • Colgate: Almost synonymous with toothpaste in India, but Colgate-Palmolive is an American corporation.
  • Indian Motorcycles: Despite its very Indian name, it’s an American brand founded by George M. Hendee and Oscar Hedstrom.
  • Bose Speakers: While the founder, Amar Bose, is of Indian descent, Bose Corporation is an American establishment.
  • Reynolds: This pen brand is as common in India as school uniforms, but it’s originally an American brand.
  • Vespa: The iconic scooter is from the Italian company Piaggio.
  • Boost: Often believed to be Indian due to its famous cricketing endorsers, but it’s owned by the British company, GlaxoSmithKline.
  • Starbucks: With its popular “India Estates Blend”, many think it’s Indian, but it’s an American company.
  • Nestlé: They’ve given India Maggi and Nescafé, but they are Swiss.
  • Dove: This beauty bar has been accepted wholeheartedly in India, but it’s under the British-Dutch company, Unilever.
  • Acer: With a sizable market share in India, it’s a Taiwanese brand.
  • Kia Motors: Its massive popularity might hint at Indian roots, but it’s South Korean.
  • Ponds: This beauty and health care brand, again, belongs to the British-Dutch Unilever.
  • Foster’s: Often considered a local beer due to its popularity, it’s actually Australian.

 2.      Identity in a Globalised World

Brands have a unique way of transcending borders and establishing deep connections with consumers, irrespective of their origins. Their essence, marketing, and adaptability make them feel close to home, even if they come from faraway lands.

 3.     “Legal Terminus” Safeguarding Your Brand’s Legacy

Whether your brand is local or global, having a unique identity is crucial. “Legal Terminus” can proficiently assist you in registering your brand’s trademark in India, ensuring that your brand’s legacy remains exclusive and protected.


In today’s globalised world, brands cross borders with ease. While many might feel Indian, their origins can be oceans apart. This just goes to show how universal emotions, needs, and branding can make a brand feel right at home, anywhere.

 Note: This article aims to provide an informative perspective and should be seen as such.  

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