The Illusion of Indian Heritage: At times, the name or the ethos of a brand resonates so deeply with Indian consumers that one naturally assumes it’s of Indian origin. Surprisingly, numerous brands have seamlessly blended into the Indian lifestyle, making…
Mystique of the Global, Heart of the DesiIt’s quite common to come across brands that, by their name, exude an international charm. This strategy often is employed to give the brand a global feel and appeal. However, you might be…
Overview: The ABCs of Owning a Trademark Owning a trademark is like having a VIP pass in the business world. It gives you special rights and protections. But what exactly is a trademark, and what powers does it give you?…
A Mark Beyond Logos: The Journey of Slogans and Phrases We often come across catchy slogans and memorable phrases that stick with us, becoming synonymous with the brands they represent. But can these phrases or slogans be trademarked in India?…
Overview: The Rainbow of Business IdentityEver noticed how you can recognize some brands just by their colors? That’s the power of a color trademark. In India, you can legally claim a color or a combination of colors as your own.…
The principles of comparison between two Trademarks which have evolved over time can be summarized as follows: Firstly, one must evaluate the two marks in question, taking into account their appearance and pronunciation. Secondly, the goods for which the marks…
Overview of Trademark Classes in India In India, the Trade Marks Act, 1999, classifies trademark registration into 45 classes. These can be bifurcated into two main categories: Registration for Goods (Classes 1-34) and Registration for Services (Classes 35-45). Each class…
When it comes to trademark assignments, there are no specific provisions in the Trade Marks Act, 1999 that dictate the valuation of trademarks or the consideration for which they should be assigned. Similarly, neither the Paris Convention for the Protection…
Trademark registration is an essential aspect of protecting intellectual property rights. When a business or an individual wishes to register a trademark that is a foreign word, several considerations must be taken into account. One of the significant elements that…
In the world of branding, there are two essential concepts that are worth understanding – house mark and product mark. A house mark is a term used to describe a company’s trade name or corporate name, while a product mark…
