Mystique of the Global, Heart of the Desi
It’s quite common to come across brands that, by their name, exude an international charm. This strategy often is employed to give the brand a global feel and appeal. However, you might be surprised to learn that many of these “international” brands are deeply rooted in Indian soil. Let’s unravel some of these beloved brands that sound foreign but are authentically Indian.
Names that Deceive – The Indian Chameleons
- Da Milano: A luxury leather accessories brand, it sounds Italian, doesn’t it? But it’s a proud Indian brand, owned by Sahil Malik.
- Louis Philippe: This premium brand of men’s apparel may remind you of French royalty, but it’s a par
of the Aditya Birla Group, helmed by Kumar Mangalam Birla.
- Monte Carlo: Despite its European-sounding name, this fashion label belongs to the Ludhiana-based Nahar Group.
- Munich Polo: Another brand that sounds European, especially German, but it’s a kids’ apparel brand based out of India.
- Peter England: One might think of an English tailor, but it’s owned by Aditya Birla Fashion and Retail Limited.
- Flying Machine: Owned by Sanjay Lalbhai of Arvind Group, this brand feels American but is completely Indian.
- Gini & Jony: A leading children’s wear brand in India, it sounds foreign but is owned by the Lakhani brothers.
- Provogue: With its chic name, this fashion label is actually an Indian entity, initiated by Salil and Bipin Chaudhary.
- Park Avenue & Parx: Both these brands, sounding very western, belong to the Raymond Group, an Indian textile major.
- La Opala: One may think of French crystal, but it’s an Indian glassware brand.
- Ferns N Petals: This leading florist chain, which sounds very English, was founded by Vikaas Gutgutia.
- Colorbar: A cosmopolitan name, but this cosmetics brand was founded by Samir Modi.
- CaratLane: With a hint of western flair, this is a leading Indian online jewellery brand co-founded by Mithun Sacheti.
- FireBoltt: This tech brand, sounding very western, is a proud Indian brand known for its wearables.
- Woodland: This rugged outdoor brand may sound foreign but is an Indian brand owned by Aero Group.
Beyond Names – The Value of Authenticity
It’s not just the name that makes a brand. While these brands have foreign-sounding names, their heart, ethos, and values are deeply Indian. They stand as a testament to Indian entrepreneurial spirit and capability.
Trademark Triumphs with “Legal Terminus”
Starting your brand? Name is just the beginning. Protecting that name is vital. “Legal Terminus” can assist you in registering your brand’s trademark, ensuring that your brand’s identity remains unique and safe. Remember, a name like ‘Da Milano’ wasn’t Italian overnight!
It’s fascinating how names can deceive perceptions. These brands, with their global names, have not only carved a niche for themselves in India but also put India on the global map. They remind us to never judge a book by its cover, or in this case, a brand by its name!
Note: This article aims at giving a general overview and should be used for informational purposes only.